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Research papers

Fragrance innovation

This presentation aims at presenting a new method allowing understanding consumer perception of one specific shower gels universe. It shows the interest of using this new method, free sorting, to fulfill the marketing and market research knowledge...

Catalogue: Fragrance 2009: The Trends Mistral
Authors: Lise Dreyfuss, Sylvie Danilo, Claire Garrel
June 26, 2009
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Citation

Dreyfuss, Danilo and Garrel (2009a, June 26). Fragrance innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/fragrance-innovation


Research papers

Sensory evaluation

When a person comes into contact with a given fragrance, he or she experiences sensations that are unique to him or her. But is it a reason why we could not try to describe 'objectively' or as 'objectively' as possible the fragrances of our...

Catalogue: Fragrance 2007
Authors: Huguette Nicod, Florence Sponton, Hélène Azoeuf, Lise Dreyfuss, Pascale Elmalan
Company: Nestlé
November 14, 2007
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Citation

Nicod, Sponton, Azoeuf, Dreyfuss and Elmalan (2007a, November 14). Sensory evaluation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sensory-evaluation